Overview
Single source of truth for Bottle Refreshr. Use this to stay aligned and avoid drift.
When you want AI to respect Truth
Upload truth.html directly and say:
“Use this as Truth. This is ACTIVE.”
What This Admin Site Is
- A living operating system for one product: Bottle Refreshr
- A place to keep product truth, platform rules, and Shopify setup aligned
- A way to prevent outdated info from creeping back in
Current Product Snapshot (Active)
- Product: Bottle Refreshr (single product)
- Positioning: Shake-to-clean bottle & tumbler cleaner
- Core mechanism: Motion + minimal water + cleaning ingredients
- Water rule: ~1 oz (over-dilution reduces performance)
- Motion rule: up/down + side/side + swirl so mixture hits all sides
- Limits: Not a disinfectant; heavy film may need a second cycle or light wiping
- Usage: Do not soak indefinitely; do not leave to dry inside bottle
Authority Order (Read This Once)
- Truth Updates (governance + what is ACTIVE)
- Product Truth (what it is / how it works / approved language)
- Shopify + Labels (must match Product Truth)
- Platform pages (TikTok/YouTube/Facebook/Google) must conform to Product Truth
Where To Make Changes
- Changing how it works / usage rules? Update Product Truth, then log it in Truth Updates.
- Changing label wording? Update Labels, then reflect it in Shopify and site copy.
- Changing Shopify theme code? Use the Shopify page file map.
- New marketing idea? Check Product Truth first so claims stay safe.
Immediate Priorities (Suggested)
- Shopify: confirm payments + run a real test order
- Finalize label (front/back) so directions + warnings match Product Truth
- Build 3–5 UGC clips (TikTok page) before spending on ads
- Make one clean YouTube demo video (evergreen trust asset)
Truth Update Rule (For You + AI)
If anything changes (formula, packaging, claims, directions, platform strategy), add it to Truth Updates as ACTIVE with scope and replacement language.
📋 Campaign & Launch Requirements
What you NEED vs what's NICE to have — check off as you complete
!
🔥 CRITICAL - MUST HAVE (Launch Now)
🛒 Product Page
🏠 Homepage
📧 Email Capture
💳 Payment & Checkout
2
✅ HIGH PRIORITY - SHOULD HAVE (Before Launch)
📧 Email Sequence
📱 Social Media
📲 SMS & Tracking
3
📝 MID PRIORITY - FEEDBACK FORM (After Delivery)
First 150 Feedback Form
1. How many times have you used it?
2. What did you use it on?
3. Rating (1-5 stars)
★★★★★
4. What worked well?
⭐ After submitting: 10% off your next order
⚙️ Form Setup
Tools:
- Google Forms (free)
- Typeform (nicer UX)
- Shopify Product Reviews app
- Loox (photo reviews - paid)
Timing:
- Send 5-7 days after delivery
- Email + SMS follow-up
- Link in order confirmation
✅ Checklist:
⏰ LAUNCH DAY CHECKLIST
Hour by hour — copy this to your team chat
9:00 AM — Post "3 hours to go"
10:00 AM — Send reminder email
11:00 AM — Update countdown
11:45 AM — Staff ready for support
12:00 PM — 🚀 MAKE PRODUCT LIVE
12:01 PM — Post "LIVE NOW"
12:05 PM — Send launch SMS
12:30 PM — Update "XX left"
1:00 PM — Post "100 left"
2:00 PM — Post "60 left"
4:00 PM — Post "25 left"
6:00 PM — Post "10 left - LAST CHANCE"
SOLD OUT — Post "SOLD OUT - Thank You"
📊 Live Tracking Spreadsheet
Copy this into Google Sheets
| Time | Units Left | Email Opens | Social Engagement | Notes |
|---|---|---|---|---|
| 12:00 PM | 150 | - | - | Launched |
| 12:30 PM | 112 | 45% | 230 likes | |
| 1:00 PM | 87 | |||
| 2:00 PM | 54 | |||
| 4:00 PM | 22 | |||
| 6:00 PM | 8 |
🔗 Google Sheets Template:
Create a copy •
View example
📌 BOTTOM LINE
🔥 NEED: Product live • Email capture • Launch emails • Social graphics • Tested checkout
✅ WANT: Feedback form • Review incentive • Waitlist • Retargeting ads