Branding
Brand rules, colors, typography, contact info, and legal identifiers. Use this page to keep every platform aligned.
Brand Snapshot (Use Everywhere)
Brand name: Bottle Refreshr
One-line description: Shake-to-clean bottle & tumbler cleaner built for real life.
Core promise: Removes odor-causing residue and restores clean taste fast.
If any page copy conflicts with Truth/Product Truth, Truth wins.
Primary Colors
These are the approved colors for website, packaging, and ads. Keep it consistent.
| Token | Hex | Usage |
|---|---|---|
| Logo color 1 |
#0e2f4f
|
Logo navy (wordmark + dark elements) |
| Logo color 2 |
#2fa875
|
Logo green (accent / “Refreshr” highlight) |
| Primary |
#0B1C2A
|
Buttons, headers, key UI |
| Accent |
#19A974
|
Checkmarks, highlights, small emphasis |
| Background |
#FFFFFF
|
Primary page background |
| Soft background |
#F7F9F9
|
Cards, sections, subtle separators |
Update these tokens if you change brand colors—then align website CSS + packaging + templates.
Typography
- Headlines: Bold, clean, modern (avoid overly playful fonts)
- Body: Simple, readable, “real life” tone
- Rule: Clarity > cleverness. Short sentences. Avoid hype.
Brand Voice & Messaging Rules
- Positioning: Shake-to-clean bottle & tumbler cleaner
- What we sell: Clean taste + odor removal + fast routine cleaning
- Expectation control: Some heavy buildup may need a second cycle or light wiping
- Do not claim: Disinfectant / sanitizing / antibacterial / medical claims
Contact Info (Public-Facing)
This is what goes on website footer, emails, customer replies, and platform bios.
- Support email:
support@bottlerefreshr.com(replace with your real) - Business phone:
(###) ###-####(replace) - Business address:
Street, City, State ZIP(replace) - Hours:
Mon–Fri 9am–5pm(optional)
Legal & Business Identifiers (Internal)
Use for banking, wholesale, payment processors, and platform verification.
- Legal business name:
[Your LLC / Entity Name] - EIN:
XX-XXXXXXX - Registered address:
[Registered Address] - Mailing address (if different):
[Mailing Address] - State / formation date:
[State] / [Date]
Keep EIN and internal identifiers off public pages unless required (invoices/wholesale/etc.).
Social Handles
- TikTok:
@bottlerefreshr(replace) - Instagram:
@bottlerefreshr(replace) - YouTube:
Bottle Refreshr(replace) - Facebook:
Bottle Refreshr(replace)
Assets (Where They Live)
- Logo files:
/assets/brand/(recommended folder) - Product photos:
/assets/photos/ - Ad templates:
/assets/templates/
Keep one “source” logo set. Don’t create random copies in multiple folders.