Google captures people already looking for a solution.
What Google Is Best At
- High purchase intent
- Problem-aware customers
- Capturing “ready to fix this” moments
What Google Is NOT
- Brand discovery
- Education-heavy funnels
- Viral growth
High-Intent Keyword Examples
- “water bottle smells”
- “how to remove bottle odor”
- “clean stainless steel water bottle”
- “tumbler tastes bad”
These users are already frustrated and ready to act.
Search vs Shopping Ads
- Search Ads: Best starting point
- Shopping Ads: Later, once reviews exist
Landing Page Rules
- Direct to product page
- Clear problem → solution framing
- No fluff, no long storytelling
Budget Guidance
- Start with $5–$20/day
- Exact or phrase match only
- Pause anything that doesn’t convert
SEO (Free Traffic)
- FAQ content answers real questions
- Product page should rank for odor-related queries
- Blog optional, not required
Common Google Mistakes
- Broad match keywords too early
- Sending traffic to homepage
- Overbidding without data
Bottom Line
Google is the closest thing to “intent-based sales.” Use it after your product page is proven to convert.