Labels
Label content controls customer expectations, compliance risk, and trust.
Primary Front Label (Recommended)
Bottle Refresh’r™
Deep-Clean Powder for Drink Bottles
- Eliminates odors & buildup
- Cuts protein film fast
- Freshens in seconds
Up to 40 cleans
Net wt. 8 oz (227 g)
Alternate Front Label (Performance)
Bottle Refresh’r™
Shakes Away Stains, Odors & Film
For protein shakers • water bottles • tumblers
1 scoop per clean · Up to 40 refreshes
Minimal / DTC Version
Bottle Refresh’r™
Refresh. Don’t Replace.
Odor • residue • stains
40+ uses
Label Purpose
The label must communicate what Bottle Refreshr does clearly and safely without making regulated claims.
Approved Front-Label Language
- “Shake-to-clean bottle & tumbler cleaner”
- “Removes odor and buildup”
- “Resets taste and freshness”
- “For reusable bottles and tumblers”
Keep front label benefit-driven and simple.
Disallowed Claims (Do Not Use)
- “Kills bacteria”
- “Disinfects”
- “Sanitizes”
- “Antibacterial”
These trigger regulatory requirements and testing obligations.
Directions (Required)
- Add 1–2 teaspoons to bottle
- Add approximately 1 oz warm water
- Secure lid and shake vigorously (all directions)
- Rinse thoroughly
Directions must emphasize motion and minimal water.
Warnings (Required)
- Do not ingest
- Keep out of reach of children
- Avoid contact with eyes
- Do not leave solution to dry inside bottle
- Rinse thoroughly after use
Label Material (Locked)
- Waterproof BOPP material
- Matte finish preferred (dust + fingerprint resistance)
- Permanent adhesive
Layout Strategy
- Front label: brand + benefit
- Back label: directions + warnings + ingredients
- Do not overcrowd with technical details
Change Control
Any label wording changes must:
- Align with Product Truth
- Be logged in Truth Updates
- Be updated everywhere (site, product page, packaging)