INTERNAL ADMIN DOCUMENTATION — NOT FOR DISTRIBUTION
Bottle Refreshr Admin

TikTok UGC & Sales Playbook

Goal: Sell Bottle Refreshr using TikTok the smart way — without gambling money on influencers.

Core Principle

You are not paying creators to “sell to their audience.” You are paying them to create reusable content you can post, repurpose, and run as ads.

1) How Much to Pay Creators (Real Numbers)

Do not hire influencers. Hire UGC creators (small or no following).

  • $50–$75 → beginner creators
  • $75–$125 → experienced UGC creators
  • $150 max → proven creators with strong camera presence

What you are buying:

  • 1 vertical video (20–45 seconds)
  • Usage rights to repost and run ads
  • Clean footage you can reuse across platforms

If someone pushes “posting to their audience,” “exposure pricing,” or inflated influencer rates — skip.

2) Where to Find Creators

Best Places

  • TikTok search: #UGCCreator, #UGCVideo, #TikTokUGC
  • Niche search: #WaterBottle, #CleanTok
  • Marketplaces (later): TikTok Creator Marketplace, Billo, Insense

What to Look For

  • Clear speaking voice
  • Comfortable on camera
  • Clean kitchen/counter background
  • Ability to show steps clearly

3) DM Script (Copy & Paste)

Hey! I run a brand called Bottle Refreshr.
I’m looking for a short UGC-style video (no posting required).

We’ll send the product and pay $___ for a 20–45 sec video showing how you’d use it.

You don’t need a large following — just natural on camera.
Interested?

If they ask “do I have to post?” → answer: No. This is UGC only.

4) UGC Brief (What Converts)

  • Length: 20–45 seconds
  • Format: phone, vertical, natural lighting
  • Style: real, simple, not over-produced

Required Beats

  • Show the problem (smell, buildup, “off taste”)
  • Say the frustration (washing didn’t fix it)
  • Use Bottle Refreshr (shake + rinse)
  • Show the result (fresh, clean taste, rinses/wipes clean)
  • Close with “fast + easy” reaction

Do Not Do

  • No ingredient callouts
  • No medical/antibacterial/disinfecting claims
  • No “miracle” / guaranteed perfection language

5) Hook Examples

  • “If your bottle still smells after washing, watch this.”
  • “I thought my bottle was clean… until I used it.”
  • “This is where odor hides — and brushes miss it.”
  • “I stopped scrubbing bottles because of this.”

6) Should You Run TikTok Ads?

Yes — but only after organic testing.

Ads Make Sense When

  • People comment questions (where to buy / does it work / how to use)
  • Videos get saves/shares
  • Watch time stays high

Starter Ad Rules

  • $10–$20/day
  • 1 video per ad group
  • Kill losers fast, scale winners only

Never boost random videos. Only scale proven ones.

7) Next Steps (Do These in Order)

  1. Hire 3–5 UGC creators
  2. Collect videos
  3. Post organically
  4. Identify winners
  5. Scale winners with ads

You’re building a content library, not chasing viral luck.