INTERNAL ADMIN DOCUMENTATION — NOT FOR DISTRIBUTION
Bottle Refreshr Admin
When you want AI to respect Truth Upload truth.html directly and say: “Use this as Truth. This is ACTIVE.”

What This Admin Site Is

  • A living operating system for one product: Bottle Refreshr
  • A place to keep product truth, platform rules, and Shopify setup aligned
  • A way to prevent outdated info from creeping back in

Current Product Snapshot (Active)

  • Product: Bottle Refreshr (single product)
  • Positioning: Shake-to-clean bottle & tumbler cleaner
  • Core mechanism: Motion + minimal water + cleaning ingredients
  • Water rule: ~1 oz (over-dilution reduces performance)
  • Motion rule: up/down + side/side + swirl so mixture hits all sides
  • Limits: Not a disinfectant; heavy film may need a second cycle or light wiping
  • Usage: Do not soak indefinitely; do not leave to dry inside bottle

Authority Order (Read This Once)

  1. Truth Updates (governance + what is ACTIVE)
  2. Product Truth (what it is / how it works / approved language)
  3. Shopify + Labels (must match Product Truth)
  4. Platform pages (TikTok/YouTube/Facebook/Google) must conform to Product Truth

Where To Make Changes

  • Changing how it works / usage rules? Update Product Truth, then log it in Truth Updates.
  • Changing label wording? Update Labels, then reflect it in Shopify and site copy.
  • Changing Shopify theme code? Use the Shopify page file map.
  • New marketing idea? Check Product Truth first so claims stay safe.

Immediate Priorities (Suggested)

  1. Shopify: confirm payments + run a real test order
  2. Finalize label (front/back) so directions + warnings match Product Truth
  3. Build 3–5 UGC clips (TikTok page) before spending on ads
  4. Make one clean YouTube demo video (evergreen trust asset)

Truth Update Rule (For You + AI)

If anything changes (formula, packaging, claims, directions, platform strategy), add it to Truth Updates as ACTIVE with scope and replacement language.

📋 Campaign & Launch Requirements

What you NEED vs what's NICE to have — check off as you complete

!

🔥 CRITICAL - MUST HAVE (Launch Now)

🛒 Product Page

🏠 Homepage

📧 Email Capture

💳 Payment & Checkout

2

✅ HIGH PRIORITY - SHOULD HAVE (Before Launch)

📧 Email Sequence

📱 Social Media

📲 SMS & Tracking

3

📝 MID PRIORITY - FEEDBACK FORM (After Delivery)

First 150 Feedback Form

1. How many times have you used it?
2. What did you use it on?
3. Rating (1-5 stars)
★★★★★
4. What worked well?
⭐ After submitting: 10% off your next order

⚙️ Form Setup

Tools:
  • Google Forms (free)
  • Typeform (nicer UX)
  • Shopify Product Reviews app
  • Loox (photo reviews - paid)
Timing:
  • Send 5-7 days after delivery
  • Email + SMS follow-up
  • Link in order confirmation
✅ Checklist:



⏰ LAUNCH DAY CHECKLIST

Hour by hour — copy this to your team chat

9:00 AM — Post "3 hours to go"
10:00 AM — Send reminder email
11:00 AM — Update countdown
11:45 AM — Staff ready for support
12:00 PM — 🚀 MAKE PRODUCT LIVE
12:01 PM — Post "LIVE NOW"
12:05 PM — Send launch SMS
12:30 PM — Update "XX left"
1:00 PM — Post "100 left"
2:00 PM — Post "60 left"
4:00 PM — Post "25 left"
6:00 PM — Post "10 left - LAST CHANCE"
SOLD OUT — Post "SOLD OUT - Thank You"

📊 Live Tracking Spreadsheet

Copy this into Google Sheets

Time Units Left Email Opens Social Engagement Notes
12:00 PM150--Launched
12:30 PM11245%230 likes
1:00 PM87
2:00 PM54
4:00 PM22
6:00 PM8
🔗 Google Sheets Template: Create a copyView example
📌 BOTTOM LINE
🔥 NEED: Product live • Email capture • Launch emails • Social graphics • Tested checkout
✅ WANT: Feedback form • Review incentive • Waitlist • Retargeting ads