The First 150 Campaign
ACTIVE • LAUNCH MODELimited edition 6oz bottle launch — 150 units only. Create urgency, build email list, generate early reviews.
"The First 150: Join the Clean Revolution"
Product: Bottle Refreshr - First 150 Limited Run (6oz) • Price: $7.99 • Quantity: 150 bottles • Launch: Thursday 12:00 PM EST
🎯 Goal: Sell out in <48 hours
📧 Build email list
⭐ Collect 30+ reviews
150
Total Units
$7.99
Price (vs $9.99)
6oz
Size
48h
Sell-out goal
📅 7-Day Campaign Timeline
1-3
Pre-Launch
Tease, build list
4
Launch Day
12pm EST GO LIVE
5-7
Post-Launch
Scarcity, reviews
🎯 Tagline Options
- "Be one of the first 150 to experience the future of bottle cleaning"
- "First 150. Limited run. Unlimited freshness."
- "150 bottles. One chance. Don't miss out."
- "The original. The limited. The first 150." Founder's Edition
💰 Offer Details
- Price: $7.99 (regular 8oz $9.99)
- Shipping: Free shipping (even single bottle)
- Extras: "Founder's Edition" digital badge
- Future access: Early access to future releases
- Review incentive: 10% off next order
📧 Email Marketing Sequence
📧 Email 1: Pre-Launch Tease — "🤫 Something small is coming..."
Hey [Name],
We've been working on something special. It's smaller than our regular bottle, but just as powerful.
150 bottles. One chance.
Be the first to know when they drop:
[Button: NOTIFY ME]
We've been working on something special. It's smaller than our regular bottle, but just as powerful.
150 bottles. One chance.
Be the first to know when they drop:
[Button: NOTIFY ME]
📧 Email 2: 24-Hour Warning — "⏰ Tomorrow. 12pm. 150 bottles."
[Name],
Tomorrow at 12pm EST, we're releasing The First 150 — a limited run of our new 6oz Bottle Refreshr.
Why 6oz? Same cleaning power. Smaller footprint. Perfect for travel, gym bags, and trying us for the first time.
Only 150 exist. Ever.
Set your alarm:
[Button: REMIND ME]
Tomorrow at 12pm EST, we're releasing The First 150 — a limited run of our new 6oz Bottle Refreshr.
Why 6oz? Same cleaning power. Smaller footprint. Perfect for travel, gym bags, and trying us for the first time.
Only 150 exist. Ever.
Set your alarm:
[Button: REMIND ME]
📧 Email 3: LAUNCH — "🚀 THEY'RE LIVE - First 150 6oz Bottles"
[Name],
They're here. The First 150.
6oz of Bottle Refreshr. $7.99. Free shipping.
Once these 150 are gone, they're gone forever. This is your chance to be part of the very first run.
[Button: CLAIM YOUR BOTTLE]
72 left as of this email
They're here. The First 150.
6oz of Bottle Refreshr. $7.99. Free shipping.
Once these 150 are gone, they're gone forever. This is your chance to be part of the very first run.
[Button: CLAIM YOUR BOTTLE]
72 left as of this email
View Emails 4-5
📧 Email 4: Low Stock Alert — "🔥 Only 25 left - First 150 selling fast"
[Name],
The First 150 are flying out the door.
Only 25 bottles remain.
At $7.99 with free shipping, this is the best price you'll ever see on Bottle Refreshr.
Don't wait until it's too late:
[Button: GRAB ONE NOW]
The First 150 are flying out the door.
Only 25 bottles remain.
At $7.99 with free shipping, this is the best price you'll ever see on Bottle Refreshr.
Don't wait until it's too late:
[Button: GRAB ONE NOW]
📧 Email 5: Sold Out / Waitlist — "😮 Sold out in [X] hours - Join waitlist"
[Name],
Wow. The First 150 sold out in just [X] hours.
But here's the good news: we're listening. If enough people join the waitlist, we'll consider another small batch.
Join the waitlist to be first in line:
[Button: JOIN WAITLIST]
Wow. The First 150 sold out in just [X] hours.
But here's the good news: we're listening. If enough people join the waitlist, we'll consider another small batch.
Join the waitlist to be first in line:
[Button: JOIN WAITLIST]
📱 Social Media Posts
🖥️ Website Elements
🔥 LIMITED RELEASE 🔥
The First 150 - 6oz Bottle
$7.99 + Free Shipping
Only 150 exist. Once they're gone, they're gone.
SHOP NOW →
___72___ left
✅ Launch Day Checklist
9:00 AM
Post "3 hours to go" on Instagram
10:00 AM
Send reminder email to list
11:00 AM
Update website countdown
11:45 AM
Staff ready for support questions
12:00 PM
MAKE PRODUCT LIVE
12:01 PM
Post "LIVE NOW" on all social
12:05 PM
Send launch SMS
12:30 PM
Update with "XX left" on homepage
1:00 PM
Post "100 left" on Instagram
2:00 PM
Post "60 left"
4:00 PM
Post "25 left"
6:00 PM
Post "10 left - LAST CHANCE"
SOLD OUT
Post "SOLD OUT - Thank You"
Next day
Send waitlist email
📊 Key Metrics to Track
Time to sell out
Goal: <48 hours
—
Email open rate
Goal: >40%
—
Conversion rate
Goal: >15%
—
Reviews collected
Goal: 30+
—
#First150Bottle posts
Goal: 50+
—
Waitlist signups
After sellout
—
📋 Copy & Paste Assets
SMS Launch Text:
🚀 FIRST 150 LAUNCHED
6oz Bottle Refreshr. $7.99. Free shipping.
Only 150 exist. Shop now: [link]
🚀 FIRST 150 LAUNCHED
6oz Bottle Refreshr. $7.99. Free shipping.
Only 150 exist. Shop now: [link]
SMS Low Stock Text:
🔥 40 LEFT - First 150 selling fast
Don't miss your chance at the limited 6oz bottle.
Grab yours: [link]
🔥 40 LEFT - First 150 selling fast
Don't miss your chance at the limited 6oz bottle.
Grab yours: [link]
Campaign Hashtag: #First150Bottle
📦 Bottle Label for 6oz:
"FIRST 150 - FOUNDER'S EDITION" text • Bottle number: "#004/150" (hand-numbered stickers) • Gold foil accent • "Since 2024" on back
"FIRST 150 - FOUNDER'S EDITION" text • Bottle number: "#004/150" (hand-numbered stickers) • Gold foil accent • "Since 2024" on back
📄 Packaging Insert:
"Congratulations! You're one of the First 150. This bottle is special. Not just because it's our first 6oz run, but because YOU made it happen. Thank you for believing in Bottle Refreshr. Share your journey: #First150Bottle"
"Congratulations! You're one of the First 150. This bottle is special. Not just because it's our first 6oz run, but because YOU made it happen. Thank you for believing in Bottle Refreshr. Share your journey: #First150Bottle"
💰 Campaign Budget
- Email Marketing: $0 (existing list)
- Social Organic: $0
- SMS: $50 (text service credits)
- Retargeting Ads: $200
- Influencer (micro): $150 (3-5 small creators)
- TOTAL: $400